(A) Observation $(i)$ is correct.
The force $(F)$ experienced by a current-carrying conductor placed in a magnetic field is given by the formula $F = BIl \sin \theta$,where $B$ is the magnetic field strength,$I$ is the current,and $l$ is the length of the conductor.
According to this relationship,the force is directly proportional to the current $(I)$ flowing through the conductor. Therefore,as the current increases,the force experienced by the conductor also increases.
Observation $(ii)$ is incorrect because the force is also directly proportional to the magnetic field strength $(B)$. Thus,increasing the magnetic field strength would increase the force,not decrease it.